Meet Cherish Angula, founder of Cherished Hair

On Saturday, Cherish Angula hosted a Hair Party in South London. The founder of the London-based hair shop specialised in Remy & Virgin extension and lace wigs gave a warm welcome to her guests, among which model Alisha White, with a hair styling stand, make up, free manicures, champagne and cupcakes. 

View all pictures of the event on our Facebook page.

We asked her a few questions about her brand, her haircare habits and tips for extensions/weaves lovers.

Why did you decide to create Cherished Hair? 

I was buying hair like most people are now from random vendors, I had been ripped off, I've had wrong things sent to me under misguided information etc. I noticed a clear gap in the market for a reputable and accountable virgin hair brand  that delivered a quality hair at a competitive price and with clear brand identity. So I decided to bridge that gap and hence the birth of Cherished Hair.

What do you feel you bring to the market?

I feel Cherished Hair brings affordable luxury to the market. We're professional and reputable are main ethos is to make the women that use our hair to have a pleasurable experience and ultimately feel good, taken care of and cherished! This is something that is lacking with a lot of other Virgin hair brands.

How do you select the hair? 

We have partners internationally that we have sourced with due diligence to ensure that we are supplied with some of the finest hairs on the market. We also have a periodic quality control check so we have a through process in place.

Model Alisha White at the Cherished Hair Party

What types of products do you sell? 

We sell extensions (machine weft), closures and lace wigs. We will soon be expanding the range with our own custom exclusive pieces but you'll have to stay tuned for that (laughs).

In your opinion, what are the advantages of wearing a weave? 

Weaves equal versatility, that’s their main advantage. You can have it short, long coloured and bleached. In addition they are great protective styles. You can have the versatility you want. Change up your looks regularly without damaging your own hair.

What is the best way to take care of human hair, particularly at
night? 

Best way is to wrap it with a silk scarf or if not sleep on a silk pillow.

How is the best way to take care of your own hair when wearing a
weave? 

Moisturise. Keeping your hair moisturised is a big part of having healthy hair. So don’t forget about your natural hair be sure to moisturise it every other day or two days and the same should go for your virgin hair weave although depending on the hair you may only need to use a light serum on it a couple of times a week and that would be sufficient. Try to wash it every two to three weeks and don’t keep a weave in longer than eight weeks.

Cherished Hair Party, manicure

Your slogan is "where fabulous hair is all that matters" Do you think
that we as women have got so busy that we can almost neglect our hair? 

Definitely everyone is into life in the fast lane so as get up and go as possible is most womens ideal hair style. However I think with being educated on different hair styles, techniques and hair pieces you can achieve fabulous style without compromising the health of your natural hair and that's what Cherished Hair is primarily about.

Cherished Hair party, make up session

            Are you natural or relaxed?

I'm relaxed. I relax my hair probably three or four times a year.

How do you style your own hair? Do you prefer tracks, weaves, wigs? 

I use pretty much everything. It just depends on how I'm feeling at that time, how im dressed, the climate, activity etc. On a low key day I may wear my natural hair in a bun or add pieces to make a big ninja bun or jumbo braid. I don’t wear tracks/sew-ins too often because I like to get to my scalp (lol) plus I like to wash my hair at least once a week so wigs are great alternative.

Are you a salon or DIY person?  

I'm more of a DIY person! Due to my passion for hair I'm constantly experimenting I've done it all, chopped it off, bleached it, shaved it and carved in designs but I get bored easily so I love to change my style regularly so being able to do hair and my hair myself was an advantage not mention allowing more change for the shoe fund.

Cherished Hair party - Cupcakes!!

Visit http://www.cherishedhair.com/